I explored various logo concepts employing flower and plant motifs such as flowers, leaves, and stems, combining them in various ways to evoke a wildcrafted feel. The final logo retains the use of green and pink from the original logo. The curved typography mimics the flow of nature, and the lowercase serif font creates a soft and elegant look. The overall look is wild and natural yet elegant.
I used various arrangements of the flowers in the logo to create patterns for the stationery.The branding guide covers the do’s and don’ts on logo usage, brand graphics, colour, typography, online presence, and photographic treatment, ensuring brand consistency across all applications.
Three pages of the site including the homepage were updated to illustrate the new look and feel and to improve flow and functionality. The new site kept the colourful vivaciousness of the original site but toned down to create a more cohesive and pleasing look. New sections are added to the homepage, and brand philosophy, creators, and headquarters pages are combined into one cohesive Brand Story. The website employs the leaf motif as backgrounds for body copy.
The rebranding elevates the retailer's visual presence to match its premium quality while retaining the vibrancy and natural feel of the original branding. The new brand guidelines also guides the look and feel across multiple platforms ensuring a coherent look and feel across all consumer touch points.
